Angelenos have embraced the street food culture because they are always on the go. Ever since the food truck scene exploded in Los Angeles several years ago, there has been no shortage of mobile restaurants that provide breakfast, lunch, snacks, and dinner for the hungry street foodie. While the quality of the food is the main attraction, well-designed truck wraps are the first thing that draws the attention of potential diners. [click to continue…]
Fleet wraps are vehicle graphics that are used to cover two or more cars, trucks, vans, and other types of company-owned vehicles. It does not matter if you have only two cars or if you have hundreds of delivery vans; fleet wraps will maximize the return of investment of your vehicles by transforming them into mobile marketing machines. [click to continue…]
Car graphics, when properly designed and installed, can help a small business with just one company car make the most out of itslimited advertising budget. A company car can be outfitted with car graphics to display the company logo, products or services offered, phone number, and website, so it can advertise the business while on the road and even while parked. [click to continue…]
Keeping abreast of advertising trends is a must if you want to edge out the competition. In outdoor advertising for example, you now have the option of using wallscapes in addition to vehicle wraps, billboards, outdoor banners, and street furniture. Wallscapes and wall graphics, as the names imply, are ads that can be mounted on buildings and other high-traffic surfaces that deliver a BIG statement. They are available in both horizontal and vertical formats and can come in a variety of shapes and sizes. [click to continue…]
Possibly one of the most cost-effective forms of outdoor advertising you can try, vinyl banners come in different sizes and can last for up to five years. A lot of vinyl banners nowadays are printed using high-tech large format inkjet printers but there are some that are still screenprinted or painted. The typical vinyl banner Los Angeles can be single- or double-sided with or without grommets and banner hem tapes. It’s up to you how you want to design your banners but you should definitely check out the tips below so you can get the most mileage out of these promotional materials. [click to continue…]
You don’t have to be a marketing or advertising expert to figure out how banners can help showcase your brand. Banners don’t cost a lot to print, are effective in grabbing your target customers’ attention, and can be integrated into your marketing mix without any problems. Of course, since you are dealing with a promotional tool, you would have to be particular about your strategy. Remember that your competitors are also using banners to reach out to clients and promote brand awareness. A so-so banner Los Angeles marketing plan therefore just wouldn’t cut it. To help you out, here are some guidelines that you need to take note of while you are formulating a marketing plan using banners. [click to continue…]
Honestly, we’re not here to tell you why you should have your vehicle wrapped. You’re reading this because you’ve already decided that outfitting your van or car or bus with vehicle graphics is the way to go. No, you’re here because you want to know more about the processes that companies such as ADI use to customize your ride. And you want to make sure that your chosen printer has the expertise and capabilities to complete your vehicle wrapping project. [click to continue…]
Who says your input is not needed when it comes to the design of your vehicle wraps? Yes, you may have hired a vehicle wrapping company to take care of all those design stuff. But as the client, don’t you think you need to make sure that the final product is on-brand? So many so-called specialists in vehicle wraps depend on templates that sometimes all you see on the road are just variations of the same design. It need not be said that your wrapped vehicle must be unique, able to stand out, and grab the attention of your target consumers. Participating in the design creation process ensures that you don’t end up with something that is as lackluster as the usual fare that you encounter on the street.
Take a look at some guidelines below to make sure that your vehicle wraps are designed for maximum impact.
Having a fleet of vehicles, whether owned or leased, is beneficial for your business. Your fleet of cars, trucks, and vans provide more convenience for your employees as they can be used for deliveries, house calls, presentations, or as a means of transportation from their homes to the office. Leasing or maintaining a fleet does not come cheap but you can maximize the value of your larger vehicles by outfitting them with truck wraps and truck graphics. [click to continue…]
Here’s the thing. You can spend a lot of money on banners, building wraps, highway billboards, transit posters, and street furniture but unless you have a keen sense of what works in terms of outdoor advertising, you may as well throw your advertising funds down the drain. This is not to say, however, that newbies in out-of-home-advertising have no way of making it and are better off trying other advertising channels. There are tried and tested outdoor advertising tips that are commonly employed by big brands that work just as well for small players. Here is a list of those must-try pointers to ensure that your outdoor strategies are able to fit in your total media mix. [click to continue…]
